PTV Latest campaigns

PTV produces a range of campaigns designed to raise awareness of services, initiatives, products and projects to help Victorians make the most of their public transport network.

Model Commuters

A campaign showcasing passenger behaviour that makes all our journeys that little bit easier and more comfortable. Four new models launched 2 February 2015.

Visit the Model Commuters website.

Freeloaders: On-the-spot Penalty Fares

On 10 August 2014 PTV launched a second fare evasion marketing campaign supporting the introduction of On-the-spot Penalty Fares across the public transport network.

View the On-the-spot Penalty Fares campaign and find out more information.

Freeloaders

An estimated $60 million is lost each year to fare evasion. This campaign highlights the risk of being caught travelling without a valid ticket as well as the anxiety and worry felt by fare evaders when they are freeloading on the public transport network.

View the Freeloaders campaign and find out more information.

myki auto top up

A campaign promoting the benefits of registering for myki auto top up and never having to queue to top up again.

View the myki auto top up campaign and find out more information.

myki on V/Line

From February 2014, myki was required for travel on V/Line commuter services. This campaign communicated this change to V/Line users.

View the myki on V/Line campaign page and find out more information.